Free Mailchimp Email Templates

Top Email Marketing Tips for the Mailchimp Platform

Mailchimp is one of the most popular email marketing platforms, offering a wide range of features and a user-friendly experience. Here are a few tips to ensure you get the most of Mailchimp’s essential features, plus some often-overlooked features not to miss.

Mailchimp Makes It Easy to Manage Your Email List

List management is a breeze with Mailchimp. Create audience segments ready for custom messaging based on demographics, interests, and behavior. For instance, you can create a message sequence for new customers while creating another for customers who haven’t purchased from you in a few months.

Keeping your list clean is an important step in list management, and Mailchimp has the tools to do this, too. First, you can regularly remove those inactive or bounced email addresses - this will go a long way in improving the deliverability of your campaigns.

We also recommend utilizing Mailchimp’s double opt-in feature requiring your customer to click and verify their email address. This can cut down on spam complaints which keeps your list healthy and improves deliverability.

Simple Campaign Creation Process

Mailchimp has a variety of pre-designed templates to choose from and you can also create your own from scratch. To save you even more time, check out our full library of Mailchimp templates that will look great on any device. You can quickly swap out branding colors, set your font, and add images.

We like that Mailchimp allows you to experiment with different subject lines, swap content, test templates, the call-to-action, or the subject line with their A/B testing. Of course, you’ll only want to test one element at a time. A/B testing can help you make data-informed decisions and take out the guesswork.

Mailchimp Newsletter Templates and Campaign Examples

The newsletter is the campaign most Mailchimp accounts send most often, which makes it the one most likely to drift - a little longer each month, a little less like the issue that worked.

What a newsletter template actually needs

Save it as a template rather than duplicating last month’s campaign. Mailchimp treats saved templates and sent campaigns as different things, and duplicating a campaign carries its scheduling, segment and subject line along with the layout - which is how a September issue goes out addressed to an August audience. Build the shape once: a header people recognise, one lead story, two or three shorter items, a single call to action. Our email newsletter templates are built around exactly that structure.

Examples worth borrowing from

The Mailchimp campaigns that keep working are repeatable rather than clever. A monthly update carrying one genuine piece of news instead of five thin ones. A welcome email triggered on signup that says what you send and how often, which does more for long-term open rates than any subject line test. A seasonal promotion tied to a real date rather than an invented one. A re-engagement send to the segment that has not opened in six months, before you pay to keep mailing them. Every template in the gallery above is a working example of one of these - open the closest match and make it yours rather than starting from a blank canvas.

Merge tags belong in the template, not the campaign

Put *|FNAME|* and your address block into the saved template and they survive every future issue. Add them per campaign and one of them will eventually go out raw, because the issue you build in a hurry is the issue nobody proofreads. Always send yourself a test with a real subscriber record rather than trusting the preview - an empty merge field renders as nothing, and nothing is easy to miss on screen.

Preview against the segment you will actually send to

Mailchimp will happily preview a campaign against your whole audience while you intend to send it to one segment. Check the recipient count before scheduling, not after. The most common Mailchimp mistake is not a broken layout - it is a perfectly good email that went to everybody.